About Us

Organized Work Environment

A new class of desktop invented by the Reframe Team

Let's be honest: tech has a problem

Computers and software have evolved into powerful tools that have revolutionized how we work. Every day, we hear of a new app or agent claiming improved efficiency or collaboration. But, we’re still drowning in a sea of tabs and tools, leaving us burnt-out, unhappy and unproductive.

We struggle to find what we need, constantly switching between windows, hunting for the path of least resistance just to finish a single task — it feels like we’re swimming against the current.

AI will save us... right?

However, even our brilliant AI co-pilots are problematic: AI is astoundingly capable, but the process of prompting and coordinating these tools across fragmented workplace apps is its own special new form of busywork hell.

Copy, paste, search, re-prompt - an endless muddle of routine cognitive labor just to get AI on the same page as our work. 

There must be a better way.

We're looking far beyond the traditional notion of productivity and the incremental gains achieved by simply creating another app or AI co-pilot that optimizes part of your workflow. 

Reframe isn’t just another app, operating system or software product. It’s changing the paradigm of how we work with computers — and with each other.

It’s the first iteration of an Organized Work Environment that adapts the computer to you — not you to the computer. It removes the stress of constant context-switching and app shuffling by bringing together everything you need: apps, files, chats — into coherent Streams of work.

No more copy-and-paste. No more app switching. No more “Where was I?”.

Our Strategy

Protocol First

In 2025, Reframe shifted from a product-first model to a protocol-first strategy. Our mission is not to own the environment where collaboration happens — it is to define and steward the open protocol that makes genuine human-AI collaboration possible.

We follow the playbook of the early web:

open standard → reference implementation → ecosystem → applications.

  1. Protocol: Formalize ASCP and publish open, standard-track specifications

  2. Reference Implementation: Ship the free, open-source ASCP stack

  3. Application: Build example clients (AI Desktop, Chrome extension) to show what the Cortex Layer unlocks

  4. Ecosystem: Support integrators, frameworks, researchers, and agent platforms adopting ASCP

  5. Long Term: The full Organized Work Environment (OWE), made possible through the protocol

Our long-term vision — the OWE — remains unchanged. The path to get there now starts with open protocol infrastructure.

What We're Building

The Cortex Layer

To realize the long-term vision of the Organized Work Environment (OWE), Reframe is first building the missing substrate that modern computing and AI both lack: a persistent, structured layer of shared context.

The Cortex Layer provides durable memory across tools, agents, and time. It transforms scattered messages, documents, and prompts into structured, addressable context that humans and AI can both understand and contribute to. This layer ensures continuity: decisions, goals, and meaning no longer disappear when apps change, models reset, or conversations end.

It is the foundation on which the OWE — a truly integrated, context-aware computing environment — can be built.

ASCP: The Protocol Behind the Cortex Layer

The Cortex Layer is implemented through the Agent Shared Cognition Protocol (ASCP) — an open, IETF-aligned protocol for expressing and distributing shared context.

ASCP provides:

  • Immutable, addressable cognitive atoms (Artipoints) that capture decisions, references, and meaning.

  • A formal coordination grammar that makes context explicit, structured, and evolvable.

  • Encrypted channels and append-only logs that preserve privacy and ensure trust.

  • Local-first + sync architecture that keeps context user-owned and resilient.

  • A neutral, interoperable substrate that tools, agents, and applications can build on.

ASCP is not designed as a proprietary memory API. It is a protocol intended to become a widely adopted standard — much like HTTP, Git, or DNS — enabling durable shared cognition across the computing ecosystem.

Reference Implementation

To accelerate adoption and ensure clarity, Reframe is developing a free, open-source reference implementation of ASCP.

This implementation demonstrates:

  • How Artipoints, Streams, Spaces, and Channels work in practice

  • How local-first sync and cryptographic scoping operate

  • How human- and agent-facing clients interact with the context graph

  • How the protocol can be embedded into tools, agents, or operating environments

It serves as both a demonstration tool and a robust platform for integrators.

Why Open?

Ecosystem & Adoption

The Cortex Layer only works if it becomes part of the fabric of computing, not a feature of a single product. That’s why ASCP is being developed as an open, international standard—a protocol that anyone can implement, extend, or build on.

Modern AI systems suffer from the same fragmentation that has plagued the rest of computing: every tool, app, and model holds its own isolated memory. This creates a world where context can’t flow, collaboration can’t compound, and agency is slowly ceded to platforms. Fixing this doesn’t mean building a bigger model or a better app. It requires shared infrastructure.

ASCP is designed to be that infrastructure. It is:

  • Open and vendor-neutral

    No company should own the world’s collaborative memory. ASCP is structured like other public protocols—HTTP, DNS, Git—so the ecosystem can remain interoperable, durable, and resistant to capture.

  • FOSS-powered and community-driven

    The reference implementation is fully open source. Builders, researchers, and integrators can audit it, extend it, fork it, or embed it in their own tools. ASCP grows through real adoption, not locked-down APIs.

  • Internationally governable

    The protocol is being written toward IETF-style standardization so multiple stakeholders—developers, researchers, institutions, companies—can steward its evolution. Long-term durability requires global oversight, not reliance on a single platform.

  • Ecosystem-first rather than product-first

    Reframe’s implementations (like the AI Desktop) are examples meant to inspire and accelerate the community, not to enclose it. Our goal is a world where many clients, agents, models, and tools speak ASCP natively.

  • A foundation for shared cognition across tools and agents

    The real opportunity isn’t a better chat interface; it’s enabling durable collaboration across human teams, autonomous agents, and diverse applications—without forcing everything into one ecosystem.

Our long-term objective is simple:

ASCP becomes the protocol layer that the next generation of tools, agents, and operating environments rely on for shared context.

To get there, we’re working with:

  • agent framework developers

  • research groups

  • open-source communities

  • early integrators

  • and protocol-minded platform teams

who see that the future of AI cannot be a collection of walled gardens.

By grounding the Cortex Layer in an open protocol, we enable a computing world where context moves freely, agency stays with the user, and collaboration compounds over time—regardless of which model, tool, or platform you choose.

Our Story

From an initial spark of frustration to a bold new vision, Jeff Szczepanski (aka “Tall Jeff”) set out to change the way we interact with computers and what started as sketches on a whiteboard turned into a mission to fix fragmented workflows, tabbing chaos, and app overload.

With a foundation in brain science and a commitment to making work flow naturally, Reframe isn't just about improving productivity, it's about laying the groundwork for a computing environment where humans and AI can finally thrive.

July 2021

After years of wrestling with the limitations of modern computing, Tall Jeff begins sketching out a new vision - one rooted in brain science and built to solve the chaos of fragmented work, app overload, and tabbing hell.

December 2021

Reframe is born! A $5M seed round is closed with Primary, Eniac, Founder Collective and Operator Partners, fueling the mission to reshape how we work with computers.

January 2022

Tall Jeff begins assembling a team of experts, including former Stack Overflow colleagues, and enlists coaching from personal and organizational-development specialists Shir Nir and “Mr. Joe” Leech.

February 2022

It's all-hands-on-deck as research, invention, and user concepting take center stage. The team lays the groundwork for the world's first Organized Work Environment (OWE).

June 2023

From concept to reality - The team focuses on building a functional prototype - while also putting language to the pain. We start naming what's missing from computing and sharing ideas like contextual awareness to help others see the problem (and the possibility) more clearly.

August 2024

The prototype is released for internal testing. We officially start using "Reframe to build Reframe."

November 2024

The first Alpha kicks off with external users, marking the first real-world test of Reframe. Internally, we're gathering feedback, refining the product, and prepping for a more robust and easily accessible Beta.

July 2025

Reframe shifts to a protocol-first strategy, applying learnings from the Alpha product and market feedback. The company commits to shipping an open, reference implementation of its Cortex Layer protocol, now formally named the Agent Shared Cognition Protocol (ASCP).

December 2025

Reframe publishes the first ASCP protocol drafts for public review, opening the pathway toward an IETF-style standard for shared, durable human–AI context.

August 2026 (Anticipated)

Planned release of the Reframe Platform Beta, built atop and powered by a free, open-source reference implementation of the Cortex Layer protocol called ASCP.

Founding Team

tall-jeff

 

Jeff Szczepanski

CEO & Founder

"Tall Jeff" Szczepanski is the founder and CEO of Reframe Technologies. He is a serial entrepreneur and leader renowned for scaling three startups to successful exits. As founder and CTO, he pioneered VOIP products at Allworx Corp before its acquisition by PAETEC Communications. As COO, he was responsible for scaling Stack Overflow into the internet powerhouse that sold for $1.8B in 2021 and led Sphere Knowledge to a Twitter acquisition. With two decades crafting groundbreaking products, he now drives Reframe's industry-reshaping vision as CEO, with a vision to unleash human capacity through the next evolution of computing.

shir-nir

 

Shir Nir

Co-Founder & Advisor

Shir Nir has over 30 years' experience coaching executives and teams at top organizations like Microsoft, Google, the US Government, and UN. He specializes in innovative solutions fusing business focus with personal development, leadership skills, creativity, and relationship dynamics. An ex-Ironman athlete, Shir's programs inspire breakthrough results by unlocking individuals' potential and maximizing team synergies. His deep insights into human behavior and what drives peak performance make him uniquely equipped to drive transformative growth. As Co-Founder of Reframe Technologies, Shir coaches the team and ensures our technology is built to empower and enable human capacity.

Life at Reframe Technologies

Distributed far, but close

We're a small and fully remote team, currently distributed across North America and Europe.

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how we work sample

How we work

Our team isn't just building a fully distributed, collaborative world. We're living in it, day in, day out, working together to create a world where collaboration without barriers is possible for everyone.  

We choose our own tools (let the Mac vs. Windows debate commence!) and our own home office setup. Many of us have families, and we work flexible hours to ensure we maintain an optimal work-life balance. 

Central to our ethos is the confidence in our collective ability to achieve our goals: we communicate openly, with candor, and recognize that individual successes and fulfillment actively contribute to reaching our common mission.

Our values

We focus on the dream, and make it happen, one step at a time

We're never perfect, but we do it better than everyone else

We trust ourselves, our people and our processes

We listen to everyone's ideas, discuss, align, and move forward

We communicate clearly and with honesty at all times

We have hard conversations and always hold ourselves accountable

It's OK to fail. It's not OK to not ask for help

Happy people deliver happy results. We enable whole life dreams